Article preview: The rising popularity of peer-to-peer (P2P) lending has promoted the UK financial services regulator to introduce new rules for the sector. These new rules are designed to provide greater protection for investors, as well as allowing firms and fundraisers to operate in what the regulator believes should be a long-term, sustainable manner. It’s vital that these rules come into force quickly because the P2P market is rapidly evolving. By introducing new rules, the Financial Conduct Authority (FCA) should be able to protect consumers better, as well as supporting the market. The new rules are due to come into force in early December 2019.