Article preview: During the Black Friday sales last year, we spent an estimated £8.57 billion. With the economic impact of the Covid-19 pandemic this year, forecast spending on Black Friday is much lower. Cashback site TopCashback is projecting we will spend a collective £6.58 billion this year, down 23% on 2019 spending levels. The projection is based on the assumption that of the 47% of people who plan to participate in the Black Friday sales, the average shopper plans to spend £289.11.
Relying on Black Friday bargains to fund Christmas
This 441-word blog post looks at new research from TopCashback ahead of the Black Friday sales. Written on 13th November 2020.
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